Rule Interpretation of NCAA Bylaw 12.5.1 and 12.5.2 A student-athlete's name, picture or appearance cannot be utilized to promote the commercial ventures of any nonprofit agency. Limited Exception: a) the primary purpose of the advertisement is to publicize a sponsor's congratulations to the student-athlete or team; b) there is no indication in the wording of the advertisement that the student-athlete(s) or the institution endorses the product or service of the advertiser. Terminology "Prospect" "Representative of Athletics Interests"